Elise Strachan has become a household name in the world of sweets, attracting the attention and hearts of millions with her online brand My Cupcake Addiction.
What started out as a mother of two sharing her passion for baking with her family and friends quickly became a highly engaged global community of over 10 million. Loved for her big ideas for tight budgets, time saving tips and accessible approach, Elise shows viewers you don’t have to be a Pro, to give it a Red Hot Go.
Ranked by Forbes as one of the most influential Food Influencers of 2017, and with multiple social media platforms, Elise’s ability to create, optimise and distribute digital content has seen her quickly rise as one of the top, organically grown digital influencers on YouTube, Instagram and Facebook. Elise has created what has become not just a passion but an empire of global proportions.
With multiple language offerings including Spanish & Japanese, Elise is not just a household name through reach, but culture as well. Her content is beloved and accessible, bridging multiple platforms and consumed on any device offering the opportunity to connect with her videos anywhere.
Her impressive reach has landed her in numerous features in traditional media outlets from People Magazine, Oprah Magazine, Forbes, Taste, The Wall Street Journal, Sunrise, the Today Show and many more. An early contestant on Channel 10’s Recipe to Riches in 2013, Elise returned to TV screens as a judge on shows such as Food Network Star Kids & Sugar Showdown, eventually piloting her own US Food Network Show, Sweet Smarts in 2017. As an initial pioneer of Live Video, Elise hosted many Facebook LIVE ‘takeovers’ for the Food Network, People.com, AOL Build, Good Housekeeping and Good Food & Wine.
As a keynote and public speaker, Elise has headlined prestigious events such as Ad Tech Digital Marketing Summit, Google Brandcast, Digital Summit LA, America’s Baking & Sweets Show and Blog Her.
in 2016, Elise published her first book, Sweet! Celebrations to critical success and rated as one of Amazon’s best sellers.
In 2020 she launched her first, two-part special in Australia with SBS Food, called The Sweet Life. She also made her foray into the DIY industry in true Elise style by launching a series with Channel 7 called, Farmhouse Switch. Every week Elise takes you through her Queensland home as she renovates each room, combining her bright, fun, colourful style and a love of sustainable second hand trading to breathe new life into pre-loved and upcycled items. Accessible, honest and highly relatable, you won’t believe what this girl can do with $100 bucks and a paintbrush!
Her extensive list of brand collaborations is almost as impressive as the list of personalities she has worked with. Rachael Ray, Bobby Flay, Duff Goldman and Jack Black are just a few names from an extensive list.
From online to TV, publishing and endless hours of content, Elise continues to take viewers through all aspects of her life. From exploring a vanilla plantation in Tahiti, to mini home makeovers and sweet DIY projects; Elise’s signature approach to creating accessible, trendsetting, shareable content has built her a diversified global fan base of highly engaged, organic followers.